In this digital age, companies need relevant content, an appealing website design, and a community of loyal customers to grow their businesses. However, they can't expect to gain the highest market share from product sales if they don't have a mobile-friendly website. As a result, visitors instantly lose interest in educating themselves with a brand and might exit your page if it won't load quickly on their mobile devices.
If entrepreneurs start enabling a mobile-friendly website, they can provide a positive user experience with a shorter page loading time. Readers can easily share these insights on their social media channels as they enjoy their web content and gain sufficient information about brands. In addition, they'll achieve higher search engine rankings since all their backlinks will direct their leads to the exact domains rather than splitting between desktop and mobile devices.
In this article, you'll learn five surefire strategies for developing a mobile-responsive website for your company in 2022.
Select A Mobile-First Template
Traditionally, web developers had to plan the layout and other components of a website that match the dimensions of desktop devices. With a mobile-first website template, website owners serve the browsing experiences of mobile users first. This approach is about selecting a font that looks impressive on mobile screens and reducing the use of multimedia to showcase the content.
Before investing in a responsive template at sortlist.co.uk, you should test it first to see its efficiency and aesthetics. Then, you have to examine the page loading speed to ensure that your pages will rank higher in search results so you can attract organic visitors. After that, ensure the website works smoothly on all types of platforms and browsers your target readers use.
Enable Image Optimization
Dealing with mobile devices requires you to develop photos with the smallest possible document size without reducing quality. You have to ensure that your content viewers still receive clear and sharp images on whichever screen they're viewing so you can evoke the right emotions from them. Since the bandwidth of a mobile device is smaller than desktops, it may cause a longer loading time if you don't optimize its size.
With the innovation in camera resolution and quality, photos have become more extensive in size. Fortunately, you don't have to keep up with these heavy images on your mobile-friendly website by compressing them to a lower quality level. Once you combine resizing and compression, you'll get the best outcomes for your pictures because users won't perceive slight differences in them.
Another thing you must consider in enabling image optimization on your mobile-responsive website is by ensuring appropriate proportion. Also, you must understand the necessary largest pixel dimension and try not to exceed that by using a pixel-based image manipulation program to downsize. Furthermore, you must assess your web developer and site hosting server to ensure that your pages are correctly coded, providing your visitors the best experience.
Build Mobile-Friendly Pop-Ups
All marketers want to engage their web visitors and convert them into loyal customers without damaging their user experience. When used effectively, pop-ups can improve the success of a website if it's used on a desktop. As a result, they have the power to grab the attention of the visitors since these elements instantly show up whenever they land on a page.
While others believe that completely removing pop-ups enhances their websites, you can still develop them into mobile-responsive ones with the help of a digital solutions company. A service provider can help you stay compliant with a search engine by showing non-intrusive pop-ups and hiding them from your existing subscribers. Alternatively, you should only set the pop-ups on landing pages that only your non-organic search traffic sources will receive to utilize their benefits without affecting search engine optimization (SEO).
Another effective way to establish mobile-responsive pop-ups is by delaying loading these elements. With that, you must test them on various iOS and Android devices before making them available on your website to check whether or not they take up too much of the screen. Also, you should save the visitor's preferences, so you won't have to serve them the same pop-up more than once and ensure a positive user experience.
Enable Single Thumb Navigation
Modern mobile owners love using a single hand to browse their favorite digital platforms to enable their other hand to rest. You must ensure that your site is easily navigable with one thumb and requires zero pinching. On the other hand, if they have to pinch to zoom on your content, the text is probably too small, which shows an unoptimized browsing experience.
As you design mobile interfaces, you must make your targets big enough to boost their selectability to enable single-thumb navigation. Since most visitors browse a website using a touchscreen device, you must ensure that the menu navigation and the buttons can facilitate extra-large fingers. This strategy enables on-screen targets to be easily selectable and eliminates most accidental taps from the user experience.
Craft Shorter Yet Direct Content
Most mobile users have a shorter attention span than desktop viewers because they can quickly swipe throughout the screen with minimal interest. If they tap on your page and get a glimpse that they have to read lengthy content, they might end up closing the page and jumping onto something else. On the other hand, if you create short and indirect content, you might not be able to effectively deliver your brand message to them, which might not encourage them to purchase your products.
As you compose your web content, you should create powerful introductions by providing your readers with the most valuable information. In addition, you should avoid excess details and break text into shorter paragraphs so your ideal customers won't have to consume redundant content. Moreover, you must get rid of irrelevant and unnecessary words by measuring the readability of a text.
Key Takeaway
Regardless of your company's size, you have to ensure the responsiveness of your website so you can deliver the needs of your ideal mobile readers. With these five strategies, you can develop a mobile-friendly website that allows you to sustain the interest of your leads and customers. In turn, you can achieve a higher rank in search engines that will help you attract a wider audience who can become your loyal clients and improve your online presence.
p.s. If you need professional assistance to create a mobile-friendly website, contact us. Akveo is a world recongnized software development company with a deep expertise in front-end development, UI/UX design, and cloud. For more information, check our services and case studies.
Retool Dashboards with HubSpot Integration
Our client needed a centralized tool to aggregate account and contact activity, improving visibility and decision-making for the sales team.
The solution
We built a Retool application integrated with HubSpot, QuickMail, and Clay.com. The app features dashboards for sorting, filtering, and detailed views of companies, contacts, and deals, along with real-time notifications and bidirectional data syncing.
The result
- MVP in 50 hours: Delivered a functional application in just 50 hours.
- Smarter decisions: Enabled data-driven insights for strategic planning.
- Streamlined operations: Reduced manual tasks with automation and real-time updates.
Lead Generation Tool to Reduce Manual Work
Our client, Afore Capital, a venture capital firm focused on pre-seed investments, aimed to automate their lead generation processes but struggled with existing out-of-the-box solutions. To tackle this challenge, they sought assistance from our team of Akveo Retool experts.
The scope of work
The client needed a tailored solution to log and track inbound deals effectively. They required an application that could facilitate the addition, viewing, and editing of company and founder information, ensuring data integrity and preventing duplicates. Additionally, Afore Capital aimed to integrate external tools like PhantomBuster and LinkedIn to streamline data collection.
The result
By developing a custom Retool application, we streamlined the lead generation process, significantly reducing manual data entry. The application enabled employees to manage inbound deals efficiently while automated workflows for email parsing, notifications, and dynamic reporting enhanced operational efficiency. This allowed Afore Capital's team to focus more on building relationships with potential founders rather than on administrative tasks.
Learn more about the case
Retool CMS Application for EdTech Startup
Our client, CutTime, a leading fine arts education management platform, needed a scalable CMS application to improve vendor product management and user experience.
The scope of work
We developed a Retool application that allows vendors to easily upload and manage product listings, handle inventory, and set shipping options. The challenge was to integrate the app with the client’s system, enabling smooth authentication and product management for program directors.
The result
Our solution streamlined product management, reducing manual work for vendors, and significantly improving operational efficiency.
Building Reconciliation Tool for e-commerce company
Our client was in need of streamlining and simplifying its monthly accounting reconciliation process – preferably automatically. But with a lack of time and low budget for a custom build, development of a comprehensive software wasn’t in the picture. After going through the case and customer’s needs, we decided to implement Retool. And that was the right choice.
The scope of work
Our team developed a custom reconciliation tool designed specifically for the needs of high-volume transaction environments. It automated the processes and provided a comprehensive dashboard for monitoring discrepancies and anomalies in real-time.
The implementation of Retool significantly reduced manual effort, as well as fostered a more efficient and time-saving reconciliation process.
Creating Retool Mobile App for a Wine Seller
A leading spirits and wine seller in Europe required the development of an internal mobile app for private client managers and administrators. The project was supposed to be done in 1,5 months. Considering urgency and the scope of work, our developers decided to use Retool for swift and effective development.
The scope of work
Our developers built a mobile application tailored to the needs of the company's sales force: with a comprehensive overview of client interactions, facilitated order processing, and enabled access to sales history and performance metrics. It was user-friendly, with real-time updates, seamlessly integrated with existing customer databases.
The result? Increase in productivity of the sales team and improved decision-making process. But most importantly, positive feedback from the customers themselves.
Developing PoC with Low Code for a Tour Operator
To efficiently gather, centralize, and manage data is a challenge for any tour operator. Our client was not an exception. The company was seeking to get an internal software that will source information from third-party APIs and automate the travel itinerary creation process. Preferably, cost- and user-friendly tool.
The scope of work
Our experts ensured the client that all the requirements could be covered by Retool. And just in 40 hours a new software was launched. The tool had a flexible and easy-to-use interface with user authentication and an access management system panel – all the company needed. At the end, Retool was considered the main tool to replace the existing system.
Testing New Generation of Lead Management Tool with Retool
Our client, a venture fund, had challenges with managing lead generation and client acquisition. As the company grew, it aimed to attract more clients and scale faster, as well as automate the processes to save time, improve efficiency and minimize human error. The idea was to craft an internal lead generation tool that will cover all the needs. We’ve agreed that Retool will be a perfect tool for this.
The scope of work
The project initially began as a proof of concept, but soon enough, with each new feature delivered, the company experienced increased engagement and value.
We developed a web tool that integrates seamlessly with Phantombuster for data extraction and LinkedIn for social outreach. Now, the company has a platform that elevates the efficiency of their lead generation activities and provides deep insights into potential client bases.
Building an Advanced Admin Portal for Streamlined Operations
Confronted with the need for more sophisticated internal tools, an owner of IP Licensing marketplace turned to Retool to utilize its administrative functions. The primary goal was to construct an advanced admin portal that could support complex, multi-layered processes efficiently.
The scope of work
Our client needed help with updating filters and tables for its internal platform. In just 30 hours we've been able to update and create about 6 pages. Following features were introduced: add complex filtering and search, delete records, styling application with custom CSS.
Together, we have increased performance on most heavy pages and fixed circular dependency issues.
Creating MVP Dashboard for Google Cloud Users
Facing the challenge of unoptimized cloud resource management, a technology firm working with Google Cloud users was looking for a solution to make its operations more efficient. The main idea of the project was to create an MVP for e-commerce shops to test some client hypotheses. Traditional cloud management tools fell short.
The scope of work
Determined to break through limitations, our team of developers turned Retool. We decided to craft an MVP Dashboard specifically for Google Cloud users. This wasn't just about bringing data into view; but about reshaping how teams interact with their cloud environment.
We designed a dashboard that turned complex cloud data into a clear, strategic asset thanks to comprehensive analytics, tailored metrics, and an intuitive interface, that Retool provides. As the results, an increase in operational efficiency, significant improvement in cost management and resource optimization.
Elevating CRM with Custom HubSpot Sales Dashboard
Our other client, a SaaS startup, that offers collaborative tools for design and engineering teams, was on a quest to supercharge their sales efforts. Traditional CRM systems were limited and not customizable enough. The company sought a solution that could tailor HubSpot to their workflow and analytics needs.
The scope of work
Charged with the task of going beyond standard CRM functions, our team turned to Retool. We wanted to redefine how sales teams interact with their CRM.
By integrating advanced analytics, custom metrics, and a user-friendly interface, our developers provided a solution that transformed data into a strategic asset.
In 40 hours, three informative dashboards were developed, containing the most sensitive data related to sales activities. These dashboards enable our customer to analyze sales and lead generation performance from a different perspective and establish the appropriate KPIs.
Building a PDF Editor with Low-Code
Our client, a leading digital credential IT startup, needed a lot of internal processes to be optimized. But the experience with low-code tools wasn’t sufficient. That’s why the company decided to hire professionals. And our team of developers joined the project.
The scope of work
The client has a program that designs and prints custom badges for customers. The badges need to be “mail-merged” with a person’s info and turned into a PDF to print. But what is the best way to do it?
Our developers decided to use Retool as a core tool. Using custom components and JavaScript, we developed a program that reduced employees' time for designing, putting the data, verifying, and printing PDF badges in one application.
As a result, the new approach significantly reduces the time required by the internal team to organize all the necessary staff for the conference, including badge creation.
