Website design is an integral part of website creation. The ideal web design is not just about an aesthetically pleasing layout. Instead, it is a combination of three ingredients influencing one another: web development, graphic design, and marketing.
When done correctly, a website’s design should not only look attractive but also prioritize a satisfactory user experience. When users are comfortable with using and navigating the site, this will have a positive impact on the site’s ranking on search engine result pages.
Anyone who understands digital marketing knows SEO is an integral aspect of digital content creation. The higher a page or site ranks on search engine result pages, the more visibility it gets. More visibility means an increase in traffic and, eventually, in revenue.
If you want to learn more about the relationship between website design and SEO, this article will be helpful for you. We will explain why website design is important, how it affects SEO, and how to optimize it for search engines.
Without further ado, let’s begin.
Why Website Design is Important
Before we discuss the link between website design and SEO, you need to understand why having great web design is integral to the success of your website.
Here are some reasons why website design is important:
- It establishes the first impression. A user’s visit to your website will be their first encounter with your brand. Visitors will judge the brand within only a few seconds of accessing the website, forming assumptions after looking at the web design;
- It increases credibility. Good website design increases people’s trust in a brand. A website that is visually attractive, up to date, and easy to navigate radiates professionalism;
- It reinforces the brand image. Many big-name brands have specific fonts and colors associated with them. Reinforce your brand’s image through web design, using certain fonts and color schemes consistently throughout the website;
- It makes visitors stay longer on the website. Some people will stop engaging with a website if they find the design unattractive. On the other hand, visually pleasing web design can convince people to stay on the site, increasing on-page time.
How Website Design Affects SEO
There are many factors search engine bots consider when ranking web pages for search engine results.
For example, websites running on HTTPS rank better on Google results pages compared to ones running only on HTTP. The difference is HTTPS websites have valid SSL certificates, providing a higher level of website security, especially regarding sensitive data.
In addition to the stronger security, visitors will be less likely to encounter errors like the Connection Is Not Private error, which can appear if the browser has trouble creating a secure SSL connection or verifying an SSL certificate.
SEO Amplifies User Experience
Search engine bots rank sites and pages on search engine results pages. These bots prefer websites with stylish and creative designs rather than simple and plain ones..
However, it is important to keep human users in mind when designing a website, not the bots. The bots are only mirroring the actions of human users.
This is why user experience is an essential aspect of website design. Human users are going to leave a site that is aesthetically unappealing and hard to navigate. Examples of bad website design aspects include difficult-to-read fonts and slow load times.
Therefore, pay attention to great website design practices, so both real users and search engine bots are inclined to stay on your site.
High-Quality Visuals Boost Time on Site
Attractive web design shows your attention to detail and makes you look like you know what you are doing.
If your site is visually appealing, users will be more inclined to stay. A combination of high-quality content and design will encourage site visitors to explore more of the website and engage with it.
Dwell time is an important factor of SEO. When users stay or dwell on a website for a long time, search engines will typically boost the site’s ranking. This is because a long dwell time means users actually engage with the content and obtain valuable information.
Search Engines Can Index Your Site Better
Search engines typically work in three steps: crawling, indexing, and ranking.
Crawling refers to the process of search engines combing the internet for content.
The next step is indexing, which is the process of organizing information obtained from crawling. Information is stored in the index to be shown as a response to relevant search queries.
The organized information is then ranked and appears on search engine results pages in the order of most to least relevant.
When a website has high-quality design and content, search engines rank it better because they can easily read well-structured content.
The combination of high-quality design, relevant content, and proper indexing will boost a website’s ranking on search engine results pages, increasing organic traffic to your site.
How to Optimize Website Design for SEO
This section will discuss seven ways to optimize web design for SEO, from creating simple site navigation to managing pop-ups.
1. Design a Simple Site Navigation
Create a site architecture that is simple and easy to navigate. Use hierarchical categories and subcategories to organize website content. Well-organized site architecture makes it easier for search engine bots to crawl the site.
Visitors should be able to find the information they want quickly and easily. If your website architecture is too complicated and users find it difficult to access certain information or perform specific actions, they may get confused and frustrated.
This can result in people leaving your website shortly after accessing it, trying to find another website that is easier to navigate and understand.
If instances like this happen often, it can increase your bounce rate. In other words, there will be an increase in the percentage of people leaving your site prematurely.
This will impact your site’s ranking negatively, as search engines see a high bounce rate as a sign of a website failing to provide an excellent user experience for its visitors.
2. Make the Site Mobile-Friendly
Today, making website design responsive is a must. Mobile-friendliness has become a non-negotiable aspect of website design.
These days, many people already use mobile devices to access the internet. These devices come in different shapes and sizes, from smartphones to tablets. As a result, website makers have to make sure their sites are adaptable to any screen size.
In addition, Google has made a significant change in its search engine indexing system. Any website launched after July 2019 is automatically subject to mobile-first indexing.
In fact, Google has switched all websites from desktop-first to mobile-first indexing since March 2021. This means it predominantly uses the mobile version of websites for indexing and ranking.
If your website looks great on desktop but not on mobile, it is most likely that your site’s ranking will suffer.
3. Increase Page Loading Speed
Website load time is one of the most important aspects of SEO. According to a study conducted by Google, 53% of people will leave a page that takes longer than three seconds to load.
There are numerous techniques you can use to increase page loading speed. Some examples include removing unnecessary plugins, optimizing the size and format of the images, reducing cookie size, and minimizing HTTP requests.
In addition, there are also many tools to measure site speed. One such tool is Google PageSpeed Insights, which measures your site speed and gives you a score out of 100.
It also breaks down factors that may be slowing down your site and gives suggestions for improving the site load time.
4. Limit Flash and JavaScript
Flash and JavaScript are programming languages helpful for creating dynamic and interactive web pages.
Unfortunately, search engine bots tend to have a hard time reading these two programming languages. Rich media that uses Flash and JavaScript will result in the bots experiencing trouble crawling through navigation or indexing content embedded into a page.
Therefore, another way to optimize your website for search engines is to limit the usage of Flash and JavaScript. Avoid housing critical content within a JavaScript or Flash element on your website.
Doing so will help search engines find the content easily and prevent you from missing out on SEO benefits.
5. Focus on Web Accessibility
Web accessibility refers to the quality of websites being easily accessible for all types of people, regardless of disability or impairment.
As explained before, search engine bots mimic human user experience – this includes disabled people. In addition to the SEO boost, the more accessible your website is, the larger your user base will be.
Some web design best practices in terms of accessibility include placing the website logo on the top left, using left-aligned body text, and ensuring responsive design.
Many people with disabilities also use screen readers to navigate the web. A screen reader is an assistive technology converting text and visual elements into speech or braille.
As a result, making your site more accessible also means using the proper title tags for web pages and helpful alt text for images. Title tags help screen readers distinguish one web page from another, while alt text helps describe the content depicted in images.
Other ways to improve a site’s accessibility include creating a sitemap, using relevant anchor text, providing video transcriptions, and using Schema Markup.
6. Pay Attention to Content and Image
Content and image quality are of paramount importance as they are the main reason users visit your site.
In terms of content, you should always strive to provide high-quality and relevant content. In addition to the quality of content, there are various aspects to consider, such as font choice and header structure.
Although font choice does not impact SEO directly, readability does affect user experience, which affects SEO rankings. Avoid using dark backgrounds, too many font types, difficult-to-read fonts, as well as font sizes that are too big or too small.
Make the content as skimmable as possible. To do this, organize content into headings and subheadings. You can also use bullet points to introduce multiple items or use numbered lists for step-by-step guides.
Header hierarchy is also important to provide structure for your content. Use appropriate header tags and arrange them in a logical order. There are six levels of headings, from H1 to H6. H1 is the most important header tag, while H6 is the least important.
In terms of images, include media files to break up the lines of text in the content and provide a splash of color to the site. They improve user experience and increase dwell time.
However, do note if large media files are not optimized properly, they may slow down the page load time.
To avoid slow load time, compress the media files into smaller sizes. Use descriptive alt text for each image used. In addition to improving accessibility, alt text is also used by search engine bots to understand and index images.
7. Manage Your Pop-Ups
Pop-ups are small windows appearing on top of a web page, usually displaying ads or prompting certain actions from site visitors. For example, a pop-up may encourage users to sign up for the site’s newsletter.
You should minimize the use of pop-ups as much as possible. Using too many pop-ups can decrease the site’s credibility and cause visitors to leave the site early due to frustration. After all, they visit the website because they’re looking for information, not to be bombarded by pop-up ads.
In addition, Google penalizes websites that use intrusive pop-ups. Examples of pop-ups deemed intrusive by Google include ones covering the main content on a page and ones that have to be manually dismissed by visitors before they can access the main content.
That being said, Google does make exceptions for pop-ups of a certain nature.
These are pop-ups for legal purposes like ones asking for age verification, pop-ups asking for login information to access exclusive content, and banners taking up a reasonable amount of screen space.
If you really need to use pop-ups, try using an exit intent pop-up, which only appears when a user attempts to navigate away from your website.
Conclusion
Website design is important because it establishes the first impression, increases credibility, reinforces brand image, and makes visitors stay longer on the website.
It also affects SEO through user experience and the quality of visuals. Search engine bots mirror human user experience, while high-quality visuals tend to increase dwell time.
As a result, when coupled with relevant content, excellent web design can also make search engines index websites better.
What’s more, there are seven ways to optimize website design for SEO.
These include:
- Simple site navigation;
- Responsive web design;
- Page load speed;
- Limited use of Flash and JavaScript;
- Web accessibility;
- High-quality content and images;
- Managing pop-up usage.
If you keep in mind the ways website design influences SEO and follow the tips discussed above, you will be a step closer to reaching the number one ranking on search engine results pages. Good luck!
Retool Dashboards with HubSpot Integration
Our client needed a centralized tool to aggregate account and contact activity, improving visibility and decision-making for the sales team.
The solution
We built a Retool application integrated with HubSpot, QuickMail, and Clay.com. The app features dashboards for sorting, filtering, and detailed views of companies, contacts, and deals, along with real-time notifications and bidirectional data syncing.
The result
- MVP in 50 hours: Delivered a functional application in just 50 hours.
- Smarter decisions: Enabled data-driven insights for strategic planning.
- Streamlined operations: Reduced manual tasks with automation and real-time updates.
Lead Generation Tool to Reduce Manual Work
Our client, Afore Capital, a venture capital firm focused on pre-seed investments, aimed to automate their lead generation processes but struggled with existing out-of-the-box solutions. To tackle this challenge, they sought assistance from our team of Akveo Retool experts.
The scope of work
The client needed a tailored solution to log and track inbound deals effectively. They required an application that could facilitate the addition, viewing, and editing of company and founder information, ensuring data integrity and preventing duplicates. Additionally, Afore Capital aimed to integrate external tools like PhantomBuster and LinkedIn to streamline data collection.
The result
By developing a custom Retool application, we streamlined the lead generation process, significantly reducing manual data entry. The application enabled employees to manage inbound deals efficiently while automated workflows for email parsing, notifications, and dynamic reporting enhanced operational efficiency. This allowed Afore Capital's team to focus more on building relationships with potential founders rather than on administrative tasks.
Learn more about the case
Retool CMS Application for EdTech Startup
Our client, CutTime, a leading fine arts education management platform, needed a scalable CMS application to improve vendor product management and user experience.
The scope of work
We developed a Retool application that allows vendors to easily upload and manage product listings, handle inventory, and set shipping options. The challenge was to integrate the app with the client’s system, enabling smooth authentication and product management for program directors.
The result
Our solution streamlined product management, reducing manual work for vendors, and significantly improving operational efficiency.
Building Reconciliation Tool for e-commerce company
Our client was in need of streamlining and simplifying its monthly accounting reconciliation process – preferably automatically. But with a lack of time and low budget for a custom build, development of a comprehensive software wasn’t in the picture. After going through the case and customer’s needs, we decided to implement Retool. And that was the right choice.
The scope of work
Our team developed a custom reconciliation tool designed specifically for the needs of high-volume transaction environments. It automated the processes and provided a comprehensive dashboard for monitoring discrepancies and anomalies in real-time.
The implementation of Retool significantly reduced manual effort, as well as fostered a more efficient and time-saving reconciliation process.
Creating Retool Mobile App for a Wine Seller
A leading spirits and wine seller in Europe required the development of an internal mobile app for private client managers and administrators. The project was supposed to be done in 1,5 months. Considering urgency and the scope of work, our developers decided to use Retool for swift and effective development.
The scope of work
Our developers built a mobile application tailored to the needs of the company's sales force: with a comprehensive overview of client interactions, facilitated order processing, and enabled access to sales history and performance metrics. It was user-friendly, with real-time updates, seamlessly integrated with existing customer databases.
The result? Increase in productivity of the sales team and improved decision-making process. But most importantly, positive feedback from the customers themselves.
Developing PoC with Low Code for a Tour Operator
To efficiently gather, centralize, and manage data is a challenge for any tour operator. Our client was not an exception. The company was seeking to get an internal software that will source information from third-party APIs and automate the travel itinerary creation process. Preferably, cost- and user-friendly tool.
The scope of work
Our experts ensured the client that all the requirements could be covered by Retool. And just in 40 hours a new software was launched. The tool had a flexible and easy-to-use interface with user authentication and an access management system panel – all the company needed. At the end, Retool was considered the main tool to replace the existing system.
Testing New Generation of Lead Management Tool with Retool
Our client, a venture fund, had challenges with managing lead generation and client acquisition. As the company grew, it aimed to attract more clients and scale faster, as well as automate the processes to save time, improve efficiency and minimize human error. The idea was to craft an internal lead generation tool that will cover all the needs. We’ve agreed that Retool will be a perfect tool for this.
The scope of work
The project initially began as a proof of concept, but soon enough, with each new feature delivered, the company experienced increased engagement and value.
We developed a web tool that integrates seamlessly with Phantombuster for data extraction and LinkedIn for social outreach. Now, the company has a platform that elevates the efficiency of their lead generation activities and provides deep insights into potential client bases.
Building an Advanced Admin Portal for Streamlined Operations
Confronted with the need for more sophisticated internal tools, an owner of IP Licensing marketplace turned to Retool to utilize its administrative functions. The primary goal was to construct an advanced admin portal that could support complex, multi-layered processes efficiently.
The scope of work
Our client needed help with updating filters and tables for its internal platform. In just 30 hours we've been able to update and create about 6 pages. Following features were introduced: add complex filtering and search, delete records, styling application with custom CSS.
Together, we have increased performance on most heavy pages and fixed circular dependency issues.
Creating MVP Dashboard for Google Cloud Users
Facing the challenge of unoptimized cloud resource management, a technology firm working with Google Cloud users was looking for a solution to make its operations more efficient. The main idea of the project was to create an MVP for e-commerce shops to test some client hypotheses. Traditional cloud management tools fell short.
The scope of work
Determined to break through limitations, our team of developers turned Retool. We decided to craft an MVP Dashboard specifically for Google Cloud users. This wasn't just about bringing data into view; but about reshaping how teams interact with their cloud environment.
We designed a dashboard that turned complex cloud data into a clear, strategic asset thanks to comprehensive analytics, tailored metrics, and an intuitive interface, that Retool provides. As the results, an increase in operational efficiency, significant improvement in cost management and resource optimization.
Elevating CRM with Custom HubSpot Sales Dashboard
Our other client, a SaaS startup, that offers collaborative tools for design and engineering teams, was on a quest to supercharge their sales efforts. Traditional CRM systems were limited and not customizable enough. The company sought a solution that could tailor HubSpot to their workflow and analytics needs.
The scope of work
Charged with the task of going beyond standard CRM functions, our team turned to Retool. We wanted to redefine how sales teams interact with their CRM.
By integrating advanced analytics, custom metrics, and a user-friendly interface, our developers provided a solution that transformed data into a strategic asset.
In 40 hours, three informative dashboards were developed, containing the most sensitive data related to sales activities. These dashboards enable our customer to analyze sales and lead generation performance from a different perspective and establish the appropriate KPIs.
Building a PDF Editor with Low-Code
Our client, a leading digital credential IT startup, needed a lot of internal processes to be optimized. But the experience with low-code tools wasn’t sufficient. That’s why the company decided to hire professionals. And our team of developers joined the project.
The scope of work
The client has a program that designs and prints custom badges for customers. The badges need to be “mail-merged” with a person’s info and turned into a PDF to print. But what is the best way to do it?
Our developers decided to use Retool as a core tool. Using custom components and JavaScript, we developed a program that reduced employees' time for designing, putting the data, verifying, and printing PDF badges in one application.
As a result, the new approach significantly reduces the time required by the internal team to organize all the necessary staff for the conference, including badge creation.
