Ever wish you could build your own business tools without waiting on a developer? Low-code platforms make it possible. From streamlining workflows to automating everyday tasks, low-code app builders let you bring your ideas to life—fast. In this guide, you’ll find out how low-code can give you the power to create, which platforms stand out, and tips to make your journey as smooth as possible. Ready to take control? Let’s dive in.
Why Low-Code App Builders Matter for Business Users?
Low-code app builders are changing the game for business users, making it easy to create powerful apps. It’s understandable: businesses need faster solutions, fewer bottlenecks, and the ability to adapt quickly. Low-code platforms make this possible by putting the tools directly in your hands.
Here’s why they’re such a valuable asset:
- Quick Solutions, No Coding Required
Imagine building a custom app or automating a workflow in minutes, just by dragging and dropping. No more waiting weeks for developers—low-code puts the power directly in your hands.
- Saves Time and Money
Traditional development can be slow and costly. With low code, you get to create what you need, when you need it, without the extra expenses.
- Flexibility to Adapt
Need to make changes as things shift? Low-code makes it easy to adjust and improve your app anytime, so it always meets your business’s evolving needs.
- Less Dependence on IT
Low-code tools let you tackle projects on your own, freeing up IT teams to focus on complex tasks. That means faster results and more freedom for your team.
In a nutshell, low-code app builders give you the tools to work smarter and faster, bringing real impact to your business without the need for code.
What Can You Use Low-Code App Builders For?
Low-code platforms for business developers unlock a world of possibilities for business users, helping with everything from automating tasks to building custom apps. Need to set up approval workflows? Or maybe your old dashboard isn’t cutting it anymore? There are so many ways low-code app builders can make an impact: streamlining workflows, tracking sales leads, building mobile apps for field teams, managing inventory, enhancing customer support with self-service portals, collecting customer feedback—the list goes on.
Let’s dive deeper into some of these use cases:
- Automate Repetitive Tasks
Imagine setting up workflows that automate routine tasks like data entry, approvals, and reporting, freeing up hours each week. For instance, we built a Retool low-code HR Portal for a Pan-African marketplace, automating various HR processes across multiple countries and making approvals seamless. With automation, you can keep operations running smoothly while reducing manual work.
- Build Custom Dashboards
Low-code platforms make it easy to create custom dashboards that pull data from various sources, giving you real-time insights into KPIs and team performance—all in one place. Dashboards allow you to track patterns quickly and make data-driven decisions without complex setups, providing flexibility to adjust metrics as your business evolves.
- Develop Internal Tools
From a CRM aligned with your specific workflow to a tailored inventory tracker, low-code lets you build internal tools that solve unique challenges. You might start with a simple proof of concept to test the design—as we did with a German tour operator’s Retool PoC, where we automated travel itinerary creation. Tailored tools give your team precisely what they need without the limitations of generic software.
- Streamline Approval Processes
Low-code makes it possible to set up workflows that automatically route approvals, like expense reports or project proposals, to the right people with reminders. These workflows can eliminate bottlenecks and ensure that approvals stay on track. By reducing these delays, businesses can maintain a steady operational flow without requiring constant manual intervention.
- Manage Inventory and Supply Chain
Low-code platforms allow you to build tools to track stock levels, receive reordering alerts, and manage the supply chain, all from a centralized, customized interface. One company we worked with used low-code to improve inventory tracking, which helped reduce both stockouts and excess inventory. These types of apps can streamline operations and cut down on waste, ultimately improving cost efficiency.
- Enhance Customer Support with Self-Service Portals
Self-service portals are ideal for allowing customers to find answers, track orders, or submit support requests on their own. Not only does this ease the load on customer support teams, but it also improves customer satisfaction with faster access to solutions. See how our customer portals have helped clients deliver better service and keep customers engaged.
And if you are looking for more use cases, check out this article or this one—there are plenty of ideas.
Key Features to Look For in Low-Code App Builders
Finding the right low-code app builder can make all the difference for your team. Each platform has its strengths, but there are a few core features that are especially useful for business users. Here’s what to focus on:
1. Ease of Use and Intuitive Design
What to look for: Look for something that’s easy to navigate, ideally with drag-and-drop options to keep things simple. This way, even beginners can build apps quickly and easily.
Why it matters: A simple, intuitive layout means you can get started right away without a big learning curve. Less time learning, more time building.
2. Pre-Built Templates and Components
What to look for: Choose a platform with templates for common apps (like CRMs or task managers) and pre-made elements like forms, tables, and charts.
Why it matters: Starting with ready-made elements gives you a huge head start, so you don’t have to build every little detail from scratch.
3. Integration Capabilities
What to look for: Pick a platform that connects easily with the tools you already use—whether that’s a CRM, ERP, or marketing software. Extra points if it offers API access or webhooks.
Why it matters: Smooth integration means your data flows naturally across all your tools, making it easier to keep everything in sync.
4. Mobile Compatibility and Responsiveness
What to look for: Make sure the platform’s apps work well on desktop, tablet, and mobile. Features like GPS, camera access, and notifications are a bonus if you need them.
Why it matters: Apps that work across devices mean your team can stay productive on the go, which is essential for mobile workflows.
5. Security and Compliance Features
What to look for: Look for features like encryption, user authentication, and access control to keep your data safe. If you handle sensitive data, make sure the platform meets standards like GDPR or HIPAA.
Why it matters: Strong security keeps your business and customer data safe, which is non-negotiable in today’s digital world.
6. Customization and Flexibility
What to look for: Platforms that let you adjust workflows or add custom actions are ideal. If you want even more flexibility, some platforms let you add code (like JavaScript).
Why it matters: Every business is different, so customization options allow you to create an app that truly fits the way your team works.
7. Cost and Licensing Options
What to look for: Pricing that fits your budget, whether it’s a subscription or pay-as-you-go model. Most platforms offer a free trial, which is a great way to test things out.
Why it matters: The right pricing structure lets you stay within budget, especially if your needs change. Free trials let you explore without any commitment.
8. Support and Community Resources
What to look for: Look for platforms that offer helpful support options, whether it’s live chat, email, or phone support. Having an active user community and solid documentation is a big plus.
Why it matters: Support options make it easier to troubleshoot issues and get help quickly, especially if you’re new to low-code.
9. Reporting and Analytics Tools
What to look for: Built-in reporting and data tools are a big help for tracking your app’s performance. Dashboards and real-time insights make it even better.
Why it matters: Having these tools in place means you can monitor your app and make data-driven improvements as you go.
Challenges Business Users Might Face with Low-Code Platforms
Low-code platforms are packed with useful features, but it’s helpful to be aware of a few challenges that business users might run into. Here are some of the main ones:
- Some platforms may not offer the level of security or compliance needed for sensitive data, which can be a concern for certain businesses.
- When people build apps independently, it can create “shadow IT,” where apps and processes develop outside IT oversight, leading to security and management issues.
- Not every low-code platform integrates smoothly with all business tools, which might create extra steps for users.
- While low-code platforms offer some flexibility, they may limit more complex customizations, especially for unique needs.
- Even though these platforms are designed for ease of use, there’s still a learning curve in understanding app logic and data flow.
- As apps become more complex, performance can slow down on some platforms.
- Some platforms may not scale well as needs grow, so it’s worth checking if they’ll fit your long-term goals.
- Version control and collaboration tools may be fairly simple, which can make teamwork a bit more challenging on bigger projects.
The good news is that by knowing about these challenges ahead of time, you can choose a platform that fits your needs and make the most of all that low-code has to offer.
Best Low-Code Platforms for Business Users
Choosing the best low-code platform can make a big difference in your team’s productivity and success. Here are some popular options, each with its own strengths and areas to keep in mind:
1. Retool Low-Code Platform
Key Features: Retool is great for building internal tools and has strong data integration capabilities.
Best For: Teams focused on data-heavy internal apps.
Standout Benefit: Quick setup and solid data integrations for internal use.
Bottlenecks: Primarily designed for internal tools, so it has fewer options for customer-facing applications.
Read the full overview.
2. Mendix Low-Code Platform
Key Features: Collaborative app development with strong integration support and multi-user capabilities.
Best For: Teams needing collaborative, enterprise-level applications.
Standout Benefit: Mendix’s focus on collaboration makes it ideal for multi-functional teams.
Bottlenecks: Mendix’s many features can be challenging for beginners, so it may come with a bit of a learning curve.
Read the full overview.
3. Zoho Creator Low-Code Platform
Key Features: Database management, app templates, and built-in integrations with Zoho’s suite of products.
Best For: Small to mid-sized businesses using Zoho or needing database-driven applications.
Standout Benefit: Ideal for users wanting CRM integration or quick database management.
Bottlenecks: Works best for those already in the Zoho ecosystem; customization is limited for more complex applications.
Read the full overview.
4. Microsoft Power Apps Low-Code Platform
Key Features: Seamless integration with Microsoft 365, Teams, and Azure.
Best For: Teams already using Microsoft products looking for easy integration.
Standout Benefit: Familiar interface and powerful options for Microsoft users.
Bottlenecks: Best suited for businesses within Microsoft’s ecosystem; it’s less flexible outside of it.
5. Bubble No-Code Platform
Key Features: Extensive customization for web applications, with a supportive community and intuitive interface.
Best For: Startups or small businesses looking for highly customized web applications.
Standout Benefit: Highly flexible for building custom web applications.
Bottlenecks: Limited support for mobile apps and can be tricky for backend integrations.
6. Quick Base Low-Code Platform
Key Features: Customizable workflows, automation, and solid integration options.
Best For: Teams looking for automation and workflow customization.
Standout Benefit: Great for building tools that improve collaboration and streamline business processes.
Bottlenecks: Design flexibility is somewhat limited, which may not meet all UI needs.
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Tips for Getting Started with Low-Code as a Business User
Ready to try low-code? Here are some practical tips to help you start off on the right foot:
#1. Start small. Begin with something simple, like automating a basic task or creating a dashboard. Starting small helps you get comfortable with the platform without getting overwhelmed.
#2. Use templates and pre-built components. Most platforms have templates and ready-made components for things like CRMs, task managers, and more. These can save you time and help you get started quickly without building every piece from scratch.
#3. Test out integrations. Try connecting the low-code platform with your existing tools, like your CRM or ERP systems, to ensure everything syncs smoothly. Low-code platforms are often strong on integrations, so it’s helpful to learn how these work early on.
#4. Tap into resources. Many platforms have video tutorials, user guides, and active communities. Don’t hesitate to use these resources to help you get up to speed and troubleshoot any challenges you might face.
#5. Think about scaling. As you get more comfortable with low-code, consider how your initial projects might expand. Look for a platform that will allow you to add more complex features down the road if needed.
#7. Work with experts for bigger projects. If you’re tackling a large or important project, consider teaming up with low-code experts. They can help you make sure your app is secure, compliant, and integrated smoothly with your other systems. This can also help prevent “shadow IT” issues in the future.
The Bottom Line
Low-code platforms are a great way to get things done, whether it’s automating tasks, building dashboards, or making workflows easier. With a bit of practice, you’ll be ready to turn your ideas into real, working tools. And if you need any help along the way, reach out to us—we’re here to help make your low-code journey a success.
Billing Automation for a SaaS Company with Low-Code
Our client needed a robust billing solution to manage hierarchical licenses, ensure compliance, and automate invoicing for streamlined operations.
The solution:
We developed a Retool-based application that supports multi-tiered licenses, automates invoicing workflows, and integrates seamlessly with CRM and accounting platforms to enhance financial data management.
The result:
- Achieved 100% adherence to licensing agreements, mitigating penalties.
- Automated invoicing and workflows reduced manual effort significantly.
- Dashboards and reports improved decision-making and operational visibility.
Retool Dashboards with HubSpot Integration
Our client needed a centralized tool to aggregate account and contact activity, improving visibility and decision-making for the sales team.
The solution
We built a Retool application integrated with HubSpot, QuickMail, and Clay.com. The app features dashboards for sorting, filtering, and detailed views of companies, contacts, and deals, along with real-time notifications and bidirectional data syncing.
The result
- MVP in 50 hours: Delivered a functional application in just 50 hours.
- Smarter decisions: Enabled data-driven insights for strategic planning.
- Streamlined operations: Reduced manual tasks with automation and real-time updates.
Lead Generation Tool to Reduce Manual Work
Our client, Afore Capital, a venture capital firm focused on pre-seed investments, aimed to automate their lead generation processes but struggled with existing out-of-the-box solutions. To tackle this challenge, they sought assistance from our team of Akveo Retool experts.
The scope of work
The client needed a tailored solution to log and track inbound deals effectively. They required an application that could facilitate the addition, viewing, and editing of company and founder information, ensuring data integrity and preventing duplicates. Additionally, Afore Capital aimed to integrate external tools like PhantomBuster and LinkedIn to streamline data collection.
The result
By developing a custom Retool application, we streamlined the lead generation process, significantly reducing manual data entry. The application enabled employees to manage inbound deals efficiently while automated workflows for email parsing, notifications, and dynamic reporting enhanced operational efficiency. This allowed Afore Capital's team to focus more on building relationships with potential founders rather than on administrative tasks.
Retool CMS Application for EdTech Startup
Our client, CutTime, a leading fine arts education management platform, needed a scalable CMS application to improve vendor product management and user experience.
The scope of work
We developed a Retool application that allows vendors to easily upload and manage product listings, handle inventory, and set shipping options. The challenge was to integrate the app with the client’s system, enabling smooth authentication and product management for program directors.
The result
Our solution streamlined product management, reducing manual work for vendors, and significantly improving operational efficiency.
Building Reconciliation Tool for e-commerce company
Our client was in need of streamlining and simplifying its monthly accounting reconciliation process – preferably automatically. But with a lack of time and low budget for a custom build, development of a comprehensive software wasn’t in the picture. After going through the case and customer’s needs, we decided to implement Retool. And that was the right choice.
The scope of work
Our team developed a custom reconciliation tool designed specifically for the needs of high-volume transaction environments. It automated the processes and provided a comprehensive dashboard for monitoring discrepancies and anomalies in real-time.
The implementation of Retool significantly reduced manual effort, as well as fostered a more efficient and time-saving reconciliation process.
Creating Retool Mobile App for a Wine Seller
A leading spirits and wine seller in Europe required the development of an internal mobile app for private client managers and administrators. The project was supposed to be done in 1,5 months. Considering urgency and the scope of work, our developers decided to use Retool for swift and effective development.
The scope of work
Our developers built a mobile application tailored to the needs of the company's sales force: with a comprehensive overview of client interactions, facilitated order processing, and enabled access to sales history and performance metrics. It was user-friendly, with real-time updates, seamlessly integrated with existing customer databases.
The result? Increase in productivity of the sales team and improved decision-making process. But most importantly, positive feedback from the customers themselves.
Developing PoC with Low Code for a Tour Operator
To efficiently gather, centralize, and manage data is a challenge for any tour operator. Our client was not an exception. The company was seeking to get an internal software that will source information from third-party APIs and automate the travel itinerary creation process. Preferably, cost- and user-friendly tool.
The scope of work
Our experts ensured the client that all the requirements could be covered by Retool. And just in 40 hours a new software was launched. The tool had a flexible and easy-to-use interface with user authentication and an access management system panel – all the company needed. At the end, Retool was considered the main tool to replace the existing system.
Testing New Generation of Lead Management Tool with Retool
Our client, a venture fund, had challenges with managing lead generation and client acquisition. As the company grew, it aimed to attract more clients and scale faster, as well as automate the processes to save time, improve efficiency and minimize human error. The idea was to craft an internal lead generation tool that will cover all the needs. We’ve agreed that Retool will be a perfect tool for this.
The scope of work
The project initially began as a proof of concept, but soon enough, with each new feature delivered, the company experienced increased engagement and value.
We developed a web tool that integrates seamlessly with Phantombuster for data extraction and LinkedIn for social outreach. Now, the company has a platform that elevates the efficiency of their lead generation activities and provides deep insights into potential client bases.
Building an Advanced Admin Portal for Streamlined Operations
Confronted with the need for more sophisticated internal tools, an owner of IP Licensing marketplace turned to Retool to utilize its administrative functions. The primary goal was to construct an advanced admin portal that could support complex, multi-layered processes efficiently.
The scope of work
Our client needed help with updating filters and tables for its internal platform. In just 30 hours we've been able to update and create about 6 pages. Following features were introduced: add complex filtering and search, delete records, styling application with custom CSS.
Together, we have increased performance on most heavy pages and fixed circular dependency issues.
Creating MVP Dashboard for Google Cloud Users
Facing the challenge of unoptimized cloud resource management, a technology firm working with Google Cloud users was looking for a solution to make its operations more efficient. The main idea of the project was to create an MVP for e-commerce shops to test some client hypotheses. Traditional cloud management tools fell short.
The scope of work
Determined to break through limitations, our team of developers turned Retool. We decided to craft an MVP Dashboard specifically for Google Cloud users. This wasn't just about bringing data into view; but about reshaping how teams interact with their cloud environment.
We designed a dashboard that turned complex cloud data into a clear, strategic asset thanks to comprehensive analytics, tailored metrics, and an intuitive interface, that Retool provides. As the results, an increase in operational efficiency, significant improvement in cost management and resource optimization.
Elevating CRM with Custom HubSpot Sales Dashboard
Our other client, a SaaS startup, that offers collaborative tools for design and engineering teams, was on a quest to supercharge their sales efforts. Traditional CRM systems were limited and not customizable enough. The company sought a solution that could tailor HubSpot to their workflow and analytics needs.
The scope of work
Charged with the task of going beyond standard CRM functions, our team turned to Retool. We wanted to redefine how sales teams interact with their CRM.
By integrating advanced analytics, custom metrics, and a user-friendly interface, our developers provided a solution that transformed data into a strategic asset.
In 40 hours, three informative dashboards were developed, containing the most sensitive data related to sales activities. These dashboards enable our customer to analyze sales and lead generation performance from a different perspective and establish the appropriate KPIs.
Building a PDF Editor with Low-Code
Our client, a leading digital credential IT startup, needed a lot of internal processes to be optimized. But the experience with low-code tools wasn’t sufficient. That’s why the company decided to hire professionals. And our team of developers joined the project.
The scope of work
The client has a program that designs and prints custom badges for customers. The badges need to be “mail-merged” with a person’s info and turned into a PDF to print. But what is the best way to do it?
Our developers decided to use Retool as a core tool. Using custom components and JavaScript, we developed a program that reduced employees' time for designing, putting the data, verifying, and printing PDF badges in one application.
As a result, the new approach significantly reduces the time required by the internal team to organize all the necessary staff for the conference, including badge creation.
