How we redesigned a website and introduced new corporate identity for a Swiss Client

Client overview

Swiss Startup Group is a digital solution provider with a focus on accelerating product development and building high-quality scalable digital user experiences in a fast and cost-efficient way. 

Infeas is a team of experts in areas of accounting, finance controlling, administration, and payroll based in Switzerland.

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Challenges

• To design a new website for better  representation of the Infeas team, its mission, and services provided;
• To create a corporate identity for the website using the existing logo;
• To improve site architecture and navigation;
• To develop the website using no-code tools to bring it live earlier;
• Increase trust and credibility through an  improved content experience;
• To meet a strict deadline for the both design & development iterations.

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Scope of work

• Competitors Research
• UX Design: Website Structure, Information Architecture & Wireframes
• UI Design: Styleguide, Illustrations, Icons, High-fidelity Prototyping
• Low-code Development (Webflow)
• CMS Implementation

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Solution

• The client reached us with a small presentation with a couple of words about their team & services, so we had to extrapolate the content by making a competitors research;
• We went through 2 iterations of wireframing in close cooperation with the client's team to define a content structure of the website. As a result, we prepared a Low Fidelity Prototype;
• We made 2 concepts of visual style of the website. One of them was approved by a customer. The high-fidelity prototype included 10 pages;
• We created 5 thematic illustrations to better reflect their services and create a friendly & personalized experience;
• The project was fully developed by designers using a low-code tool;
• CMS creation.

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Technology stack

• Sketch
• Adobe Illustrator
• Abstract
• InVision
• Webflow

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